Elevate Your Companies Brand with Custom Printed Packing Tape

Every successful company has one thing in common: branding. Building a recognizable and unique brand is an essential part of making sure a business will thrive in the market.

Your brand must be consistent throughout your whole business to be effective. It has to be a part of everything you do, even your packaging. Your packaging is the first image of your company that many consumers see after placing an order. You want it to be professional and clearly communicate your branding.

Packaging tape emblazoned with your logo or slogan will help make your company stand out, grab attention, create awareness, and communicate a clear message to your customers. Tape Jungle allows you to create the perfect branded tape for your company with the help of an easy-to-use 3D tape customizer.

Why Branding Your Packaging Tape Matters

Branded packaging serves a few important purposes:

• Enhances brand recognition and visibility
• Creates a professional and cohesive look
• Differentiates your products from competitors
• Adds a layer of security

Branded packaging allows your customers to instantly recognize your brand. Think about all the companies you buy from and how they use their branding in their packaging. You can probably think of a few you recognize from the packaging alone. It is that impactful. Your packaging can also communicate a message. For example, using certain colors can evoke specific feelings in customers.

Your brand is the single best way to differentiate yourself from competitors. And it feels more personal for the customer. Imagine getting a plain brown package or a package with branded tape. Which of those would resonate more with you? Most likely, the answer is the branded one.

Packaging tape also can make your packages more secure. The tamper-resistant tape will clearly show if the seal has been broken. It gives the customer peace of mind because it lets them know at a glance if someone has messed with their package.

Exploring Custom-Printed Tape at TapeJungle.com

Custom packing tape can be embedded with printed images or words. You can add your logo, custom phrasing, or brand slogan as well.

But first, you have to decide which type of tape will work best for your company. Consider the needs of your business and customers. Make sure you choose a type of tape that will provide the best possible consumer experience while allowing you to meet your business needs.

Here's a look at each option.

Standard Polypropylene

Standard polypropylene tape is good for most uses and business types. It comes in four grades: general-purpose, Hi-Tak, heavy-duty, and industrial. It comes in white, tan, and clear. This tape is also:

• Self-adhesive
• Versatile
• Cost-effective
• Glossy
• 85%-90% opaque

Premium Polyvinyl Chloride

Premium polyvinyl chloride tape is ideal for use in colder climates, uneven surfaces, and upmarket brands. Tape Jungle offers heavy-duty and industrial-grade polyvinyl tape. You can pick from white, tan, or clear tape. It has the following features:

• Self-adhesive
• Soft texture
• 90%-95% opaque
• Flat finish
• Quiet release

Paper

Paper tape requires a dispenser and is best for those who want tamper-evident tape or an eco-friendly option that bonds strongly to cardboard. It's made from recycled materials that can again be recycled. You can choose general-purpose, heavy-duty, or industrial-grade tape. Tape Jungle's paper tape is water-activated, 100% opaque, and has a matte finish.

Digital

Digital tape is usable in almost any industry. With this tape, you can digitally print logos and phrases onto your packing. It requires a dispenser and comes in four grades:

• Standard
• Premium
• Full-color
• Paper

You have a choice of polyvinyl chloride, polypropylene, or paper backing. This tape is water-activated, eco-friendly, and has a strong adhesive.

The Power of Color in Branding

Color is one of the most important aspects when creating an identity for your business. You can probably think of a few colors you associate with specific brands. Color also influences purchasing decisions, triggers emotions and memories, and conveys ideas. The color associated with your business will impact the perception of your brand and can influence brand recognition.

The effects of a specific color can vary from person to person due to their individual experiences. However, knowing the basics of color psychology can come in handy when deciding on the color or colors that will represent your brand.

Here is a look at the basic meanings or impressions of colors:

• Yellow: This color evokes feelings of positivity. It is also a symbol of happiness and brightness.
• Black: Black is indicative of luxury and high-end goods.
• Green: This is the color of nature. It brings about feelings of calmness and often represents life and vitality.
• Blue: This color is a symbol of trust and security.
• Purple: Historically, purple represented royalty. It's a good color to use if you want to project a superior brand image.
• Orange: This bright option evokes feelings of confidence, creativity, and courage.
• Red: Best known for representing passion, red is also a symbol of fire. It is a color full of energy.
• White: White is clean, simple, and neutral. It's a classic blank canvas for any artwork or logo.
• Pink: This color represents femininity, youth, and imagination. It is also fun and vibrant.
• Brown: Although sometimes thought of as boring, brown can project honesty and wholesomeness. It is also a color that represents the earth.

As you choose your colors, you also want to keep in mind a few considerations:

• Hue variation: This includes shade (the amount of black in a color), tint (the amount of white in a color), and tone (the amount of black and white in a color). Tone, tint, and shade alter the color, which can change its impression.
• Competitors: Consider what your competition is doing with color. You don't want to use a color profile that is too similar to a company in your market segment, as that could create confusion. Make sure your color choices stand out and differentiate you from everyone else.
• Use: You want to use your brand colors as much as possible, so make sure your choices will work no matter how you use them. For example, it may be difficult to include your logo on your building or vehicle if they're both primarily white.

Tape Jungle allows you to use whatever colors you want as you create your customized branded tape - including Pantone color codes so you can keep your coloring consistent.

Pantone is a universal color language that uses a unique code for every possible color variation. A set standard ensures your colors will be uniform no matter where or how you use them. It also guarantees every production run produces matching colors.

When it comes to a full-color tape from Tape Jungle, you want to be sure you get the hue right. Take some time to consider your options. In the long run, it will be well worth it to ensure you make the perfect choice.

Unleash Creativity With the 3D Tape Customizer

Tape Jungle makes the process of creating customized packaging tape simple with its exclusive 3D tape customizer. This software lets you see exactly what your tape will look like as you design it.

Step 1: Choose tape type and size

Tape Jungle offers three types of tape in the customizer:

• Standard or polypropylene (Poly Pro) is the most popular option. It works for almost any need. It is self-adhesive and comes in general-purpose, Hi-Tak, heavy-duty, and industrial grades. It has a glossy finish and is 85%-90% opaque.
• Premium or polyvinyl chloride (PVC) is an upmarket option that comes in heavy-duty or industrial grades. It works well in cold temperatures and uneven surfaces. It has a soft texture and quiet release. The finish is flat with 90%-95% opaqueness.
• Paper tape has a water-activated adhesive. It bonds strongly to cardboard and is tamper-evident. It does require a dispenser for application. The tape is made from recycled materials and has a matte finish with 100% opaqueness.

You should consider these options against your needs. For example, if you are in a cold climate, then you may want to go with the PVC tape as it will perform the best in that environment. However, if your company has an eco-friendly image, then the paper tape would be the ideal choice.

Size selection will vary between tapes. For example, standard tape in the general-purpose grade comes in widths of 2 or 3 inches. Heavy-duty grade paper tape only comes in the 3-inch option. Some options may also allow you to choose the length, while others may be standard. For example, General-purpose PVC tape is available in 55 or 110 yards.

Step 2: Select colors

In this step, you will need to choose the color for the tape base. You have a few options:

• Neutral colors, such as white, clear, or tan
• Standard background colors, including blue, green, yellow, red, or orange
• Pantone colors (you will need the Pantone code for the color you wish to use)

The next color choice is for the print colors or the colors used in the text and image. You can use up to three colors. Stock colors include:

• Black
• White
• Gray
• Dark blue
• Light blue
• Red
• Yellow
• Green
• Orange
• Magenta
• Brown

You also have the option of using Pantone color.

Step 3: Upload your logo or slogan

You will need to upload the logo or slogan image you wish to have on your tape. Make sure that you have this saved in a file you can upload to the system. File types the system will accept include:

• .ai
• .eps
• .psd
• .pdf
• .png
• .jpg
• .svg

You also have the option to email your logo or slogan later if you need more time or to choose plain text if you don't have or want a picture printed on your tape.

The system has a box in this step for you to add instructions or notes for the designers who will create the layout for your design.

Step 4: Choose the quantity

You can choose from the following quantities:

• 36 rolls
• 72 rolls
• 180 rolls
• 360 rolls
• 900 rolls
• 2,592 rolls

You can get larger quantities, but you will need to contact support for pricing and setting up your order. Options may vary depending on your specific order details.

After choosing the quantity, you will see a pricing summary. It outlines the pricing for the tape, color options, plate fee, and shipping.

Step 5: Review the order

The final step is reviewing your order. You should go over every line of the order to verify all selections and details are correct. The order page will have sections for every selection you have made. It also breaks down the price per roll.

This last step will include the lead times. It outlines when you will get the proof and gives you a ship date based on the assumed approval date. Be aware that if you take longer to approve the proof, it will impact the ship date.

Advantages of Using the 3D Customizer

There is no requirement to use the customizer. You can send in your order manually. However, the customizer has some advantages:

• It ensures you have every single detail the designers will need to properly create your tape.
• It reduces errors. Since the customizer has all the right specifications and options built into it, it will help avoid excessive wait times and ensure your order is ready for production.
• It lets you see the final product and price. Throughout the process, you can view a 3D image of your tape design so you can see exactly how your company-branded tape will look. It will also display the cost per roll and total throughout the process since different selections may impact the final cost.

How To Get Started With Your Custom Tape Order

Getting custom-printed tape from Tape Jungle is easy. Just go to the interactive tape customizer and follow the steps on the screen. However, there are a few more things to know about placing an order that can help make the process go smoother.

Have your design ready to go. Even though you can send it later, having it ready when you place the order will make the process move more quickly. The designers cannot begin anything until they have the design from you.

The system has a built-in save feature in case you aren't quite ready or change your mind. You can save and come back later to finish up the order without losing your progress.

As you work on your design, keep the following in mind:

• The smallest design space for 2-inch tape has a height of 1.89 inches and a length of 5.92 inches. The gap interval is .125 inches. Lengths go up to 14.725 inches. Note that the tape width will alter these specifications, so be sure to download the "Create Template and Artwork Instructions" document available during the design upload step. It will outline the dimensions for your specific tape choice.
• If you want to use an embedded raster image, it must be 300dpi or higher.
• Convert all fonts into outlines before saving your file.
• Tape Jungle has templates you can use to make the design process easy.

Tape Jungle has support available to assist with the process. A chat box should appear on the screen for immediate help. Support can guide you through choosing a type of tape or making other selections.

You can get a refund for your order until proof approval, and all orders within the United States and Canada have free shipping.

Wrapping Up Your Branded Tape Order

Using branded tape for your business will help you stand out and allow customers to get to know your company better. You can secure your packages while also solidifying your brand image in the minds of customers. Everyone who sees the package will think of your business. It can be a cost-effective way to spread the word about your brand with minimal effort.

In a few simple steps, you can be on your way to designing a company tape that will help you distribute branded packaging to your customers. Tape Jungle makes it simple with the 3D tape customizer. You can add your own logo, slogan, or image, and there is plenty of help available along the way to be certain your order is exactly what you want. Contact Tape Jungle to get a free quote, or try the 3D tape customizer and start providing your customers with a better experience.