Why Branding Your Packaging Is So Important

The internet trend of unboxing videos has brought packaging into the spotlight like never before. Suddenly, boxes are just as exciting as the products they contain. A well-designed package generates interest and creates a positive customer experience.

Marketing-savvy businesses have been quick to catch on to the importance of branded packaging. Amazon, for example, puts its characteristic arrow on all its boxes. When customers get an Amazon package, they see that arrow and think of the company that sent them their new product.

Good package design improves your brand recognition and helps build a good relationship with your customers. When companies develop a distinctive symbol, they create a unique identity. Every time your customers receive one of your packages, they will remember you. By making your products and boxes from good quality materials, you increase the likelihood that your customers will buy from you again.

You can give your design team a massive budget to develop high-tech branding if you're a major company, but what if you're a small company? No problem! With a little help from Tape Jungle, you can develop simple, cost-effective marketing for your packages. The secret? Custom printed tape.

Tape Jungle specializes in custom packing tape. Their tapes are trusted by dozens of different industries, from automobile manufacturers to amateur crafters. You can turn your shipping tape into a branding opportunity by printing your company's name, logo, or anything else you want on your custom tape. All you have to do is submit your design, and tape Jungle will handle the rest and ship your tape directly to you.

Custom Printed Tape

People rarely realize that tape can have functions beyond keeping boxes closed. Sure, they might use it for labeling or floor marking, but advertising? That's a whole new concept. Too many businesses seal their boxes with plain shipping tape without even considering that they could be using something better.

Custom printed tape revolutionizes the packaging process. You're not just ordering a good sealant when you order custom shipping tape. You're ordering a stylish, low-cost advertising tool. No one pays attention to clear packing tape, but your customers will notice colorful tape emblazoned with your unique design.

Customization Steps

1. Select the type of tape. Tape Jungle offers multiple sturdy and customizable types of tape. Which one you choose depends on which needs are essential in your shipping process. For example, you can select standard PolyPropylene (PolyPro), Premium PolyPro, or water-activated paper tape. Standard PolyProis the most popular choice, thanks to its low cost and ease of use. Premium has better adhesion and a quiet release. Paper tape's stickiness is activated by water, so if a package taped with it gets wet, it won't lose its adhesive properties.
2. Select the tape grade and width. You can adjust the grade by choosing general-purpose, heavy-duty, or industrial. General-purpose is fine for most types of shipping. Heavy duty is slightly more durable. Industrial has the highest tensile strength and can withstand long hours in hot temperatures without warping. After choosing the grade, it's time to select the width of your tape. The 2-inch width is popular, but you can pick the 3-inch width instead for extra grip.
3. Select your background tape color and font color. The design process starts with selecting a color for your tape background. Neutral background colors like white are recommended to improve design visibility, especially if your artwork includes text. However, if you prefer, you can pick bright, attention-grabbing colors. Assuming you want to print text (like the name of your business), the next step is choosing a font color. Be sure to select a font color that will stand out against the background.
4. Submit your design. Creating the design is the most important part of customizing your tape. You can upload your customized artwork or email it to Tape Jungle's design team later. Your design could be a picture of your business's mascot, logo, or something related to the product inside. Whatever your design is, Tape Jungle will save it so that you can easily reprint it in the future.
5. Select the quantity. Like every other feature of your custom tape, the amount is customizable. If you're a small business, you may only need a few dozen rolls of tape. However, you can buy as many as 900 rolls. The more you buy, the lower the price per roll.
6. Review your order. You can review your order before finalizing it. Check your materials, design, and more with Tape Jungle's 3D customization experience. Make any last necessary changes, then place your order. Most items ship out on the same day the order is placed.

New Digital Printed Tape

Tape Jungle's newest offering is digital printed tape. Traditionally, designs for custom printed tape are stamped with a plate. The plates produce crisp, clear images, but they're expensive to replace. The constant replacement also requires a relatively high amount of labor. These factors translate into higher costs for both tape designers and tape buyers.

Digital printed tape, on the other hand, doesn't use any plates. The custom design is printed directly from a digital image submitted by the buyer. This printing method cuts costs without sacrificing quality. Since digital printing eliminates the plate-replacement time, it produces new images faster than conventional printing.

Because digital printing is a new service, it is currently only available for paper tape. Luckily, paper tape is multipurpose and environmentally friendly. If paper tape works with your needs, consider digitally printing your custom design. You'll receive premium printed tape at a fraction of the usual cost.

Tape Styles

Before designing your customized packing tape, you need to know your choices. Let's examine the available tape materials and their style options.

Standard PolyProis a quick-adhering general-purpose tape. It is strong enough to seal packages weighing up to 90 pounds. If you're planning to ship heavy packages, we recommend purchasing heavy-duty or industrial-grade PolyPro tape to ensure your boxes stay sealed. You can apply the tape by hand or, for maximum efficiency, with a mechanical tape dispenser.

Premium PolyProtape is made with natural rubber, and it has semi-opaque transparency and a flat finish. Customers describe it as having a "softer" look than standard PolyPro. It is slightly more expensive than standard PolyPro, but the improved adhesion and resistance to warping in cold temperatures make the higher price worth it. Premium PolyPro can only be applied by hand, so it's recommended for small-scale packaging.

Paper tape is a type of gummed tape, meaning it is made of natural materials that bond to cardboard when water is applied. The bonding process creates a durable, tamper-evident seal. Like standard PolyPro, you can purchase it in general, heavy-duty, or industrial grades. Paper tape is recyclable, making it an excellent choice for sustainable packaging. You can advertise your paper tape as an example of your commitment to environmentalism.

How Custom Tape Markets Your Brand

You're going to buy tape to seal your packages anyway. Why not try custom printed tape? The cost of the customization is a small price to pay in exchange for mass advertisement. Plus, the tape is much more effective at grabbing attention than you might expect.

More Eyes on You

The average person needs to see an "impression" from a brand 5-7 times before consistently recognizing it. You could put up billboards or buy a few ad spots on TV, but there's no guarantee your customers will see those ads. Additionally, big-budget advertising campaigns are often outside the reach of small businesses.

On the other hand, if you put a logo on your tape, your customers will see it every time they order from you. The people who deliver your boxes will see it too. If you land a marketing deal with an online influencer, all their viewers will see your product and the stylish box it came in. With custom printed tape, getting those 5-7 impressions is a piece of cake.

Branded tape creates a positive feedback loop. Every time your customers receive an order from you, they see your name and logo. This strengthens the association between the product and the company, making them more willing to order from you again.

Professionalism

Custom shipping tape makes your packages look more professional. Sloppy packaging with plain brown packing tape isn't going to impress anyone. Colorfully designed tape with a good seal, by contrast, creates a trustworthy impression. It shows that your company is committed to designing good products and good packages.

Custom printed tape is an essential branding tool for e-commerce businesses. Before the Covid-19 pandemic, retailers were already shifting to online offerings, but the pandemic accelerated the trend. If you're an online retailer, your in-person interactions with your customers may be limited to their orders. For e-commerce businesses, it's essential to maximize the experience of receiving that order.

Subtlety

Many people find advertisements annoying, and they install online adblockers and fast-forward through TV commercials. Some businesses try to persuade audiences to engage with their ads using shock value or humor, but emotional stimulation isn't effective for everyone.

However, advertising on packages is subtle enough not to irritate your customers. Whether or not they consciously register it as advertising, they can't avoid noticing your custom printed logo. They might even find your unique tape to be charmingly creative.

Protecting Your Products

Naturally, you don't just want tape that looks good. You also want tape that does a good job of protecting your products. Tape Jungle's offerings are a perfect blend of attractiveness and functionality. Let's look at the problems that can occur when you ship a product and how high-quality shipping tape can prevent these problems.

• Strong tape won't break because of a package's weight. If you've ever packed moving boxes, you've probably had the frustrating experience of a heavy box unexpectedly opening and spilling its contents everywhere. The heavier a package, the more tension is placed on the tape, keeping it closed. Tape Jungle's general-purpose PolyPro packing tape has a tensile strength of 26 lb./inch. This prevents it from breaking or coming loose under strain. Industrial PolyPro is more than 20% thicker for even better tensile strength.
• Premium and water-activated tape maintain its adhesion in any environment. You've no doubt noticed that cheap tape loses its stickiness when it gets wet. That's because moisture clings to adhesive surfaces and prevents it from sticking properly. The adhesive on water-activated gummed tape, by contrast, gets stronger when wet. Instead of moisture disrupting the bond between tape and cardboard, it bonds them together. If you use Premium PolyPro tape instead, its adhesive will resist both moisture and cold temperatures.
• Tamper-evident tape prevents theft.Tapes with solid adhesion, especially water-activated tape, rip cardboard when removed. These tapes make it easy to tell whether anyone has attempted to open your boxes. No thief can sneakily remove your products and reseal the package with Tape Jungle's tamper-evident shipping tape.

Why Tape Jungle Is the Premier Stop for Your Tape Needs

What do Bud Light, Mitsubishi, and Blue Apron have in common? They all buy their packing tape from Tape Jungle. They know that Tape Jungle's products are 100% reliable and endlessly customizable.

Although custom printed tape is Tape Jungle's specialty, it's not their only offer. Through Tape Jungle, you can buy more than 300 tape and packing supplies. Items typically ship within 1-2 business days so that you can expect a quick turnaround on your orders.

Tape Jungle's expert team has over 20 years of experience, and they're happy to answer your questions. To learn more about selecting the right tape and branding your packaging, contact Tape Jungle. Then design your custom printed tapeand complete your checkout within minutes.